Steps To Make Money Online

Tip #4: Use AdGroups to target your ads.

Instead of putting all of your keywords into a single AdGroup, group them into "themes", and create an Ad Group for each theme. For example, let's say you are a professional portrait and wedding photographer. In this case, you might create two AdGroups, one for portrait photography and another for wedding photography. Then, within each AdGroup, you can write one or more ads targeted to the appropriate audience.

In your portrait AdGroup, you might create the following ad:

While, in your wedding AdGroup, you might create this ad:

In the portrait AdGroup, you'd buy keywords such as "portrait photographer" and in the wedding AdGroup, you'd buy keywords such as "wedding photographer". This way, when someone searches for "portrait photographer", they'll see an ad that specifically addresses their needs.

If you offer wedding photography in Los Angeles and you also offer "travel destination" wedding photography, you might decide to set up a "Los Angeles Wedding" AdGroup and a "Destination Wedding" AdGroup, each with specifically targeted ads. So, when someone searches for "destination wedding photography", you can show them an ad that says you are available for destination weddings. And, when they search for "wedding photographer Los Angeles", your ad can mention Los Angeles.

Tip #5: Track each ad's conversion rates.

You can monitor conversion rates for each AdWords ad you run, regardless of which AdGroup or Campaign it's in. As long as the headline (the first line of text in each ad) is unique for each ad, you'll see a line item for each ad in the AdWords Keywords report. (In the Traffic Sources navigation, click AdWords, then AdWords Campaigns. From the AdWords Campaigns report, click one of the Campaigns in the table. The AdWords AdGroups report appears. Click one of the AdGroups and the AdWords Keywords report appears.

In the table, look at the row labeled"content". The headline of each ad that received clicks will appear. This report shows you the number of visits generated by each ad, the average number of pages viewed per visit, and the conversion rates for each of your goals.

Putting AdWords and Analytics to work.

By doing a little bit of organizing up front, you can make the most of the synergy between AdWords and Google Analytics. Now, think about how putting these ideas into action with your ads can help you target – and track – your markets.