Affiliate Masters Course

In the frenzy to attain or maintain the highest ranking, it's easy to get caught up in keyword bidding wars. Don't give in to this temptation. There's a better way and it begins with finding a break even cost-per-click benchmark.

Perhaps you own a café or a spa, or you build swimming pools. It's not an online business, but you have a website that describes what you have to offer. You'd like more visibility for your site, and you've had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.

If you buy keywords on Google AdWords, you'll want to focus your spending on the keywords that drive the highest quality traffic to your site and provide the best return for your business. By looking at a single report in Google Analytics, you can see the ROI for each keyword you buy, spend confidently on the keywords that perform, and drop the ones that don't. Here's how.

Do you know your AdWords ROI for each of your geographic markets? Looking for the optimal mix between Search and Content network delivery? Are your ads sufficiently targeted? Here are five tips for targeting – and tracking – your ads effectively.

Have you found it difficult to rank favorably for the keywords important to your business? Are all of your web pages visible in the natural search results? Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.