Page 3 of 4 + Pays good commission -- Hard goods have lower margins than digital ones so their commissions will be lower. Still, you should make at least 10% (hard goods) or 20% (digital goods) on any product that you recommend. Don’t bescared off by low-priced products if they offer a good % commission -- the lower dollar value per sale is offset by the higher sales volume. Do all those plus signs have to be present? No. But the more, the merrier. Minus signs are definite detractors. Naturally, if you are unable to give a + to any of the criteria listed just above, consider its absence to be a minus. And
Example -- If lifetime customers are important to you, then a clause that allows unilateral termination or modification of the agreement at any time by the company without just cause effectively makes the lifetime commitment of no Example -- No exclusivity (i.e., you should be allowed to represent more than one book vendor). And perhaps the most worrisome factor of all… Your job as an affiliate is an important one. You deliver high-value content that gains the confidence and trust of your visitor/reader. You include recommendations and referrals to your new friends as part of your service and content. Recommending anything less than sterling products is simply sophisticated, subtle fraud. If you find products that fit your theme but that don’t deliver quality, sell the distributor advertising on your site. This way, you don’t compromise your ethics or your reputation because the customer recognizes advertising for what it is... a promotion. Nothing wrong with that at all, because her “guard is up.” Bottom line... Don’t allow yourself to be bribed into recommending such products -- in the long run, your reputation will be ruined. And so will your business. |
Monetize Your Site


