|
Page 1 of 2 Search Engine Optimization Effective SEO improves the likelihood your submitted page will obtain a Top 10 to 20 ranking position for your Specific Keyword on a Search Engine’s results page. The higher the ranking, the better are your chances that a surfer will see your listing and click over to visit your site!Please follow these recommendations but be careful not to go overboard. Some online marketers fall into the trap of constantly experimenting with on-page criteria in order to obtain better rankings. There are so many criteria factored into
the search engine's ranking algorithms that such efforts are extremely low-yield. The key is to build your pages properly the first time, and then focus on the content. SEO is comprised of two elements…
- On-page ranking criteria -- This refers to ranking elements occurring directly on the Web page you are creating. For example, the Title of your article as it appears on the <TITLE> tag of your page is an on-page criterion.
- Off-page ranking criteria -- This refers to ranking elements that do not occur on this page but yet affect its ability to rank well and obtain listings. Off-page ranking criteria are important indicators of human behavior. Visitor reaction reflects the quality of a page.
An example of such a criterion would be an in-pointing link (i.e., another site has your URL on its site). While your first priority will be to create and optimize your pages, obtaining a few credible in-pointing links should be a close second.
This is known as building link popularity. To rank well at the SEs, your page’s Specific Keyword must be integrated in all the right places. Where, exactly?... 1) TITLE tag
2) META keyword tag
3) META description tag
4) H1 and other header tags
5) Body copy
6) Link tags
7) File name/domain name
8) Image ALT tag and name of image
Let’s look at a few of these “on-page” criteria. The rest can be found in the FREE eBOOK Affiliate Masters Course located in the Free eBooks section of this site which requires free registration. 1) TITLE tag = WORLD’S BEST Fashion Factory Outlet Stores, The Cream of Cyber Discount Fashions - Must contain your Specific Keyword at least once, no more than twice, and with some kind of variation or synonym. Try to include your most important General Keyword, too.
- Use up to 70, even 80 characters. Get your most important message in, right at the beginning. If the engine cuts your title off at 60 characters in its listing, you would have been able to fire your “big gun.” Meanwhile, some engines will show up to 90 or so characters.
- Remember, the title appears as the link in Search Engine listings. It must “get the click” -- so make sure it’s attractive, without being misleading. Getting your Title right for both your reader and engine is the single most important thing you can do.
- The TITLE tag is the key on-page elements. Make sure every single one of your pages (yes, even your TIER 3 pages) contains a relevant, keyword-rich TITLE tag.
- In general, it's a good idea to position your Specific Keyword near the beginning of your page elements… TITLE, META description, headline, body copy, etc. Search Engines give greater prominence to keywords that appear closer to the beginning, rather than the end.
|
SEO
